In the digital age, “mommy blogs” are more than just online diaries — they are powerful, trusted platforms that influence the purchasing habits of millions of families. For dental professionals and marketers in the oral health industry, these blogs can be a goldmine of insight and opportunity. Why? Because moms often make the healthcare decisions for their families — including when, where, and how often to visit the dentist.
Whether you’re a general dentist, a pediatric specialist, or a dental brand seeking new ways to connect with health-conscious moms, tapping into the world of mommy blogs is a smart move. In this post, we’ll explore some of the top mommy blogs that dentists should have on their radar.
Why Mommy Blogs Matter to Dentists
Mommy bloggers are trusted voices in the parenting space. They talk about everything from teething tips and fluoride-free toothpaste to school lunch ideas and how to manage dental anxiety in children. Their audiences are loyal and engaged — often treating the advice and recommendations from these bloggers as gospel.
For dentists and dental marketers, this is a valuable channel. Collaborating with mommy bloggers can:
-
Build brand trust and authority
-
Increase awareness about dental practices, especially pediatric and family practices
-
Drive traffic and referrals to your website
-
Educate families on oral health in a relatable, non-clinical tone
1. HealthySmileHappyMom.com
Why Dentists Should Know About It:
Healthy Smile, Happy Mom is a rising star in the world of mom blogging — particularly in the oral health niche. Created by a former dental assistant and mom of three, this blog provides practical, family-friendly dental advice. Topics range from early dental visits and brushing techniques for toddlers to tips for choosing the right orthodontist.
What sets it apart is its emphasis on healthy habits and gentle guidance. Posts often include product reviews (especially organic or kid-friendly dental products), personal experiences, and Q&A-style content that resonates with first-time moms.
How It Makes Money:
-
Affiliate Marketing: The blog includes affiliate links to kid-safe toothbrushes, toothpaste, and dental floss.
-
Sponsored Posts: Dental brands partner with the blog to feature their products in tutorials or roundups.
-
Ad Revenue: Display ads are integrated into the blog layout using Google AdSense and Mediavine.
-
Printable Products: The blog also offers free printable resources like dental-themed coloring pages, morning/evening routine charts, checklists for a child’s first dental visit, and even printable dental exam forms moms can use to track their child’s dental milestones.
Bonus Feature — “Mom & Me Dental Discount” Section:
The site includes a dedicated section that highlights special deals from family-friendly dental practices. If your office offers mother-child appointment bundles, free new-patient exams for kids, or seasonal promotions, this is a great place to showcase them and reach a highly targeted audience of local moms.
Dentist Tip:
Reach out for a collaboration if you’re launching a family-oriented product or service — this blog’s audience is niche and engaged consider advertising.
2. MommyPoppins.com
Why Dentists Should Know About It: While not strictly a dental blog, Mommy Poppins is an established platform for parenting advice, local events, and family life hacks. Its health and wellness section often features pediatric topics, including oral health and school dental requirements.
How It Makes Money:
-
Local Advertising: Sponsored listings and events from local businesses, including dentists.
-
Content Partnerships: Branded content and native ads integrated into parenting articles.
-
Affiliate Recommendations: Promoting parent-approved health and wellness products.
Dentist Tip: Consider advertising in their local guides or contributing guest content to position yourself as a community dental expert.
3. Weelicious.com
Why Dentists Should Know About It: Weelicious focuses on healthy eating for kids, which ties directly into oral health. The founder, Catherine McCord, shares kid-friendly recipes that avoid excess sugar — a perfect cross-section with dental messaging.
How It Makes Money:
-
Cookbook Sales
-
Sponsored Recipes
-
Affiliate Programs (kitchen tools, organic foods, etc.)
-
Brand Collaborations
Dentist Tip: Team up for sugar-free snack campaigns or blog crossovers about nutrition and cavities.
4. Lucie’s List
Why Dentists Should Know About It: Lucie's List — offering trusted gear reviews, parenting tips, and expert advice. The oral health content includes baby teething advice, first dentist visits, and toddler brushing tips.
How It Makes Money:
-
Affiliate Links: Baby products, including teething toys, baby toothbrushes, and toothpaste.
-
Sponsorships: Brands pay for featured placements in newsletters and blog posts.
-
Email Campaigns: Monetized through newsletter sponsorships and click-through revenue.
Dentist Tip: Pitch content around dental milestones — like "How to Prepare Your Child for Their First Dental Visit."
5. Scary Mommy
Why Dentists Should Know About It: Scary Mommy is more entertainment-heavy, but its health and wellness section regularly includes sponsored content from medical and dental brands. With millions of monthly readers, it’s a high-impact blog with major reach.
How It Makes Money:
-
Sponsored Posts: From large healthcare brands to niche oral hygiene startups.
-
Native Advertising
-
Social Media Promotions: Massive Facebook and Instagram followings for influencer campaigns.
Dentist Tip: Great for larger dental brands or DSOs looking for widespread awareness.
How Dentists Can Leverage Mommy Blogs
Whether you run a solo practice or manage marketing for a dental brand, here’s how you can collaborate with these blogs:
-
Offer to Guest Post: Provide expert input on topics moms are already Googling — like teething, fluoride, or dental anxiety.
-
Run a Giveaway: Team up with a blogger to give away a dental care bundle.
-
Affiliate Opportunities: Offer commission-based partnerships to bloggers who refer new patients or promote your product.
-
Feature Sponsored Content: Pay to have your practice or product featured in a relevant post.
In Conclusion
Mommy blogs have evolved into digital powerhouses, shaping how families think about health — including dental care. Blogs like HealthySmileHappyMom.com are trusted resources for practical, honest advice, and their influence continues to grow.
For dentists, this represents more than just marketing. It’s about being part of the conversation — guiding families to make informed decisions about oral health, building trust with moms, and ultimately, welcoming new patients through your doors.
So the next time you're planning your outreach strategy, don’t forget the moms. Their voices matter — and so do the blogs they trust.
