Your Google Business Profile (formerly Google My Business) is one of the most powerful tools for attracting new patients. A well-optimized profile can help you rank higher in local searches, stand out from competitors, and build trust with potential patients. However, many dental practices make common mistakes that hurt their visibility and credibility. Here are five common errors dentists make on their Google listing—and how to fix them.

1. Inconsistent or Incorrect Business Information

The Mistake:

Your business name, address, and phone number (NAP) must be consistent across all online directories. Many dental practices have outdated or inconsistent details, which confuses Google and potential patients.

The Fix:

Regularly audit your NAP information on Google and other directories (Yelp, Facebook, Healthgrades, etc.). Ensure your name matches exactly (e.g., "Smile Dental Group" vs. "Smile Dental Group, Inc."). Also, verify that your office hours and website URL are correct.

2. Ignoring Google Reviews

The Mistake:

Many dentists either don’t respond to patient reviews or fail to encourage them. This affects both your credibility and ranking in Google’s local search results.

The Fix:

Actively request reviews from satisfied patients via email, text, or in-office reminders. Always respond to reviews—thank happy patients and professionally address negative feedback. Google favors businesses that engage with customers, so regular interactions can boost your ranking.

3. Not Utilizing Google Posts and Updates

The Mistake:

Your Google Business Profile allows you to post updates, promotions, and news, but many dentists neglect this feature. An inactive listing can appear outdated or unengaging to potential patients.

The Fix:

Post updates weekly or bi-weekly, sharing special offers, new services, team highlights, or oral health tips. Google rewards fresh content, and these posts help keep your practice top-of-mind for potential patients.

4. Failing to Add High-Quality Photos and Videos

The Mistake:

A Google listing without images (or with outdated, low-quality photos) can make your practice seem unprofessional or unwelcoming.

The Fix:

Regularly upload high-resolution images of your office, staff, and happy patients (with consent). Include a professional logo, exterior and interior shots, and even short video clips introducing your team. Listings with quality visuals receive more engagement and clicks.

5. Not Monitoring Performance Insights

The Mistake:

Google provides valuable insights on how patients find and interact with your listing. Many dentists fail to analyze these metrics, missing opportunities for improvement.

The Fix:

Check your Google Business Profile Insights regularly to see how patients are finding you (Google Search vs Google Maps), what keywords they're using, and what actions they take (calls, website visits, directions request). Use this data to refine your marketing strategy and optimize your listing. 

     Your Google Business Profile is a vital tool for attracting new patients, yet many dental practices overlook critical optimization steps. By fixing these common mistakes, you’ll improve your visibility, credibility, and patient engagement—ultimately leading to more appointments and a thriving practice. Start making these changes today and watch your practice grow!