Launching an advertising promotion can be an effective way to bring in new business, but timing is crucial to ensure you get the most out of your efforts. In this post, we'll explore the best times to launch a new dental patient ad promo for maximum impact.
New Year, New Smile
The beginning of the year is an ideal time to launch a dental patient ad promo. Many people see the new year as an opportunity for a fresh start, and improving their smile may be on their list of resolutions. Capitalize on this mindset by offering special promotions or discounts on services like teeth whitening or dental cleanings.
Back-to-School Season
Late summer to early fall is another great time to launch your ad promo. Families are often scheduling appointments for their children before the start of the new school year, making it a prime opportunity to attract new patients. Consider offering promotions geared towards families, such as discounted exams or braces consultations.
Holiday Season
The holiday season, particularly before major holidays like Christmas and Thanksgiving, is when people are often looking to improve their appearance for family gatherings and photos. Launching your ad promo during this time can appeal to individuals wanting to spruce up their smiles for holiday parties and gatherings.
National Dental Health Month
February is National Dental Health Month, making it an opportune time to run promotions that emphasize the importance of oral health. Consider offering discounts on preventive care services like cleanings and exams, or promotions that encourage patients to schedule regular check-ups.
Summer Specials
Summertime can be slower for dental practices as people are often busy with vacations and outdoor activities. To combat this, launch summer specials to attract patients during this typically slower season. Consider promotions like discounted teeth whitening or referral incentives to keep your schedule full.
Graduation Season
Spring is a season of new beginnings, and for many, that includes graduation. Launching your ad promo during this time can appeal to graduates who want to start their post-academic life with a confident smile. Consider offering promotions on cosmetic services like Invisalign or veneers.
Payday
Running Practice Promo ads around payday can be effective as well, as consumers generally have more disposable income at that time and are more likely absorbed any copay associated with their visit. Typically, the beginning of the month and mid-month (around the 15th) are common payday periods for many people.
The timing of your dental patient ad promo can significantly impact its success. By strategically launching your promotions during times when people are already thinking about their oral health or appearance, you can increase your chances of attracting new patients to your practice. Whether it's the start of a new year, the back-to-school season, or holiday festivities, make sure to plan your ad campaigns accordingly to maximize their impact.
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